Straightforward – Effective – Communications

Marketing Audits

Make your next business move the right one.

The marketing audit examines the external and internal factors that affect your business.  It seeks to identify trends, analyses the effectiveness of your communications and gives you the information you need to make better decisions.

External Analysis

The marketing audit seeks to identify current and emerging trends. It looks at your competitors – their positioning, strengths and weaknesses – enabling you to respond proactively and stay one step ahead.

Internal analysis

The audit will scrutinise your business’ strengths and weaknesses, USP and positioning too. Using all available data, the results of your recent communication campaigns will be analysed to gain insight into their effectiveness.

Results

The aim of the analysis is to identify the opportunities and threats, providing you with the information you need to proactively defend your position in the marketplace and grow your customer base. It’ll empower us to improve future communication campaigns – giving your customers more of what they love and less of what they don’t.

A marketing audit is great foundation on which to build your communications strategy and plans.

 If you’d like to know more about any of the services, please get in touch.

Get in touch